Why Website Maintenance is important

Why Website Maintenance is important

Business owners either ignore website maintenance or are not aware of the threats that their websites face. This has a direct impact on their day-to-day functioning of their business. We will discuss how important it is to keep on top of your website maintenance.

Preventing cyber-attacks will ensure that your business’s reputation and profits are not affected in any way. Hackers not only target large organisations, but they also target small businesses. Since small businesses usually are more restricted with time, money, and expertise to manage their websites, it is usually such websites that are primarily targeted by hackers.

Cyber-attacks and how they affect websites

Most cyber-attacks are automated and made by bots. A website that is not secure may attract hackers and can potentially be breached. A hacked website can end up being blacklisted by search engines like google resulting in loss of business and revenue. The bots constantly look for websites that have weak security in place. Such sites can be hacked and customer’s payment information along with other important data can be stolen. The site can also be infected, and code can be rewritten. Once your website is breached, it is expensive to get things under control. Hence it is imperative that you have regular website maintenance in place.

Four types of Cyber attacks

Cross-site scripting, Social engineering, Malware and Bots are four major types of Cyber attacks. Websites that are weak and not secure can be easily attacked.

Cross-site scripting: Cross-site Scripting is a client-side code injection attack. The attacker executes malicious scripts by including malicious code in a legitimate web page or web application. A simple example would be executing code in the comments section of a website or an outdated contact form plugin. Therefore, keeping your websites software and plugins up to date is crucial.
 
Social engineering: Cyber criminals use social interactions to get data from internet users. Confidential information and sensitive data like credit card or banking information can be collected through this method. Usually, it is in the form of an email asking the user to click an infected link resulting in the installation of malware.

Malware: Website malware is a term used to describe software that has been developed with a malicious purpose to work on a website or web server. It is used to steal data and provide access to hackers to take control of a website. If your website is poorly maintained, malware can infect a website resulting in warnings or blocklisting from search engines like Google and Yahoo.

Bots: Non-human traffic or bots are used to invade websites to commit click frauds, spying and hijacking websites to gather user activity and sensitive data. Most bots are automated and hence having cyber security measures in place is highly recommended.

Benefits of improving cyber-security

A safe and secure website is what a customer wants to see. When a website looks trustworthy, a potential customer will be more confident in doing business with you. A business will grow only when trust builds and having good security measures in place will ensure business growth and profits. It is a known fact that Google penalises websites that have slow page speeds and or outdated content. Regular website maintenance will boost cyber-security which will ultimately improve both rankings and traffic on search engines.

Website security and how to get started

At GI Web design we have several website maintenance packages to suit your business needs. Visit https://giwebdesign.com.au/website-maintenance/ to find out more.
Contact us at info@gici.com.au or call us on 03 9744 2887

The techniques used by cyber criminals are ever changing and technologically advanced. Staying on top of your website maintenance will ensure a safe and secure website with little to no cyber security threats.