UX Design


Tailored User Experiences

User Experience (UX) is a critical component of web design, significantly influencing how users interact with and perceive websites. When executed effectively, UX design can have a profound impact on user satisfaction, usability, and conversion rates.

Here at GI, we use our UX expertise and ongoing curiosity to understand customers’ needs and expectations to design websites for optimal user experience and business success. 

If you are ready to take your business to the next level, contact our expert web design team to discuss how we can optimise your user experience. 

What we do


We help businesses create websites that are useful, appealing and engaging. Our UX strategies change user behaviour and website owners for the better.

  • User data analytics
  • UX content strategy
  • Product or service roadmap


It takes a great website to capture a user’s full attention. We use our UX experience to do just that and create engaging websites that users will enjoy, return and recommend.

  • Mobile design
  • Wireframes & prototypes
  • User interface design


To help users navigate their way through the information or products they’re looking for, we develop sites that are accessible to keep your audience engaged and informed.

  • eCommerce solutions and integrations
  • Mobile web development
  • Content management systems

UX Design That Transforms Visitor's Into Customers

At Gi, UX is at the forefront of all our design and development processes, helping your business serve a great user experience. We breathe user experience best practices into every project, never compromising on achieving the best customer and business outcomes. Building a strong transactional experience for your users includes:

  • Expert web design and development
  • Mobile-first design 
  • User research & competitor analysis
  • Modern design for purpose-built user interfaces
  • Wireframing to establish information architecture (IA)
  • Stakeholder engagement and user feedback

Websites With A Good User Experience Stand Out

Good UX produces memorable and enjoyable experiences for users. Analysing user behaviour and undersanding customer intention informs UX design which in turn produces an optimised browsing experience for its users.

Ignoring UX can result in a website that people will bounce off and not return to. When it comes to implementing effective UX design it can have users returning and creating long-term positive effects.

If you want to:
  • Increase user engagement
  • Increase customer return rates
  • Increase sales
  • Improve conversion rates
  • Reduce bounce rates